Advertising - Wall Street Journal
Positioning & Messaging
Advertising - Barron's
Advertising - Wall Street Journal
Advertising - Wall Street Journal
Advertising - Financial Planning Magazine
Conceptual Campaign Development
Conceptual Campaign Development
Advertising - ICB
Conceptual Campaign Development
Dow Jones
Positioning an undisputed leader
To celebrate 110 years as the industry authority, Dow Jones Indexes turned to Platypus to get their message across. The iconic company wanted to send a clear message to the marketplace that the Dow Jones Indexes are indeed “the market’s measure” — and that a spirit of continuous renewal was driving the company’s future. Our “Undisputed” campaign celebrated the institutions rich history and help position the brand's global leadership. The media seems to agree. The campaign won the Creative Excellence in Business Advertising Award, and was voted ‘Most Memorable” by Financial Planning Magazine.