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    Dow Jones
  • Advertising - Wall Street Journal

    Dow Jones
  • Positioning & Messaging

    Dow Jones
  • Advertising - Barron's

    Dow Jones
  • Advertising - Wall Street Journal

    Dow Jones
  • Advertising - Wall Street Journal

    Dow Jones
  • Advertising - Financial Planning Magazine

    Dow Jones
  • Conceptual Campaign Development

    Dow Jones
  • Conceptual Campaign Development

    Dow Jones
  • Advertising - ICB

    Dow Jones
  • Conceptual Campaign Development

    Dow Jones

Dow Jones

Positioning an undisputed leader

To celebrate 110 years as the industry authority, Dow Jones Indexes turned to Platypus to get their message across. The iconic company wanted to send a clear message to the marketplace that the Dow Jones Indexes are indeed “the market’s measure” — and that a spirit of continuous renewal was driving the company’s future. Our “Undisputed” campaign celebrated the institutions rich history and help position the brand's global leadership. The media seems to agree. The campaign won the Creative Excellence in Business Advertising Award, and was voted ‘Most Memorable” by Financial Planning Magazine.