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    Eaton Vance
  • Sales Collateral

    Eaton Vance
  • Logo & Brand Identity System

    Eaton Vance
  • Digital Experience

    Eaton Vance
  • Investor Communications

    Eaton Vance
  • Marketing Communications

    Eaton Vance
  • Literature System

    Eaton Vance
  • Design Standards & Guidelines

    Eaton Vance
  • Print Advertising

    Eaton Vance
  • Brand Architecture

    Eaton Vance
  • Sales Collateral

    Eaton Vance

Eaton Vance

Rebranding to reflect
enduring values

When one of the oldest and most distinguished investment management firms in the United States asked Platypus to develop a comprehensive rebranding, the challenge was clear: represent the global financial leader the firm had become. In 2009, Eaton Vance engaged Platypus to identify core brand attributes and use them to develop a new identity and brand architecture for its wide range of audiences. Visit website