Campaign Development
Digital Experience
Sales Collateral
Sales Collateral
Sales Collateral
Sales Collateral
Multimedia Presentations
Multimedia Presentations
Waddell & Reed
Rebranding Advisor Recruiting
Waddell & Reed promises to deliver independent advisors “Supported Independence.” And when they committed to rebranding their recruiting effort in 2009, they expected the same from Platypus. What they needed: A strong identity and brand platform for the campaign, an engaging website designed to capture traffic, and a dynamic recruiting package. Our work continues to drive the effort and has since helped Waddell & Reed extend their brand, exceed recruiting projections, and secure the broker dealer’s position to bring “Supported Independence” to over 900 branches and more than 20,000 associates.