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    Waddell & Reed
  • Campaign Development

    Waddell & Reed
  • Digital Experience

    Waddell & Reed
  • Sales Collateral

    Waddell & Reed
  • Sales Collateral

    Waddell & Reed
  • Sales Collateral

    Waddell & Reed
  • Sales Collateral

    Waddell & Reed
  • Multimedia Presentations

    Waddell & Reed
  • Multimedia Presentations

    Waddell & Reed

Waddell & Reed

Rebranding Advisor Recruiting

Waddell & Reed promises to deliver independent advisors “Supported Independence.” And when they committed to rebranding their recruiting effort in 2009, they expected the same from Platypus. What they needed: A strong identity and brand platform for the campaign, an engaging website designed to capture traffic, and a dynamic recruiting package. Our work continues to drive the effort and has since helped Waddell & Reed extend their brand, exceed recruiting projections, and secure the broker dealer’s position to bring “Supported Independence” to over 900 branches and more than 20,000 associates.